Privacy policy
Last Updated: February 6, 2026
Hammer and Dye operates this website and provides digital products such as downloadable PDF patterns and tutorial content (the "Services"). The website is hosted on Shopify for content and storefront functionality, while payments and order processing are handled by Lemon Squeezy, which acts as Merchant of Record for all purchases. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. Personal information does not include information that has been anonymized or de‑identified.
Depending on how you interact with the Services, we may collect or process:
• Contact details such as your name and email address.
• Billing and payment information processed by Lemon Squeezy (for example payment confirmation and transaction details). We do not directly store full payment card data.
• Account information if you create an account or download access.
• Transaction information such as products viewed or purchased.
• Communications you send to us for customer support.
• Device and usage information including IP address, browser type, and interaction with the website.
PERSONAL INFORMATION SOURCES
We may collect personal information:
• Directly from you when you make a purchase, download a product, or contact us.
• Automatically through the website using cookies and similar technologies.
• From service providers such as Shopify (website hosting and analytics) and Lemon Squeezy (payment processing and delivery of digital goods).
Cookie Consent and Technologies
We and our partners, including Shopify, use cookies and other technologies to personalize your experience, show you ads, and perform analytics. Cookies for these purposes are used only if you give consent via the cookie banner. You can manage or withdraw your consent at any time through the cookie settings available on the website. More information is provided in this Privacy Policy.
YouTube Video Embeds
Many product pages include embedded YouTube videos to demonstrate projects and tutorials. When you interact with an embedded video, YouTube (Google) may set cookies or collect usage data such as IP address, device information, and viewing behavior in accordance with YouTube’s own privacy practices. These cookies and data transfers occur only after you have given consent through the cookie banner. For details on how YouTube processes personal data, please refer to Google’s Privacy Policy (https://policies.google.com/privacy).
HOW WE USE YOUR PERSONAL INFORMATION
We use personal information to:
• Provide the Services, including delivery of digital downloads through Lemon Squeezy. • Process payments and maintain transaction records. • Provide customer support and respond to inquiries. • Improve the website and user experience. • Prevent fraud and maintain security. • Comply with legal obligations.
If you make a purchase, we may send you occasional emails about new patterns, tutorials, and leathercraft tips relevant to your purchase. These emails are sent on the basis of legitimate interest. You can unsubscribe at any time using the unsubscribe link in any email.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose information:
• To Lemon Squeezy as Merchant of Record to process payments, issue receipts, manage VAT, and deliver digital products.
• To Shopify for hosting, analytics, and essential website functionality.
• To service providers who assist with IT, email communication, or customer support.
• When required by law or to protect our rights.
RELATIONSHIP WITH SHOPIFY AND LEMON SQUEEZY
The website infrastructure is provided by Shopify. Purchases and billing are handled by Lemon Squeezy, which is the contractual seller and Merchant of Record. Personal information necessary for orders is shared with Lemon Squeezy to fulfill the transaction and comply with tax and legal requirements. Each provider processes data in accordance with its own privacy policies.
THIRD‑PARTY WEBSITES
The site may contain links to external platforms such as YouTube or Etsy. We are not responsible for the privacy practices of those services.
CHILDREN’S DATA
The Services are not intended for children. We do not knowingly collect personal information from minors.
SECURITY AND RETENTION
We use reasonable technical and organizational measures to protect your information. Data is retained only as long as necessary to provide the Services and meet legal obligations.
YOUR RIGHTS AND CHOICES
Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information, and to withdraw consent. Requests can be sent to the contact details below. We may need to verify your identity before fulfilling a request.
COMPLAINTS
If you have concerns about how we handle your data, please contact us first. You may also lodge a complaint with your local data protection authority.
INTERNATIONAL TRANSFERS
Personal information may be processed outside your country, including by Shopify and Lemon Squeezy. Transfers rely on legally recognized safeguards such as Standard Contractual Clauses where required.
CHANGES TO THIS PRIVACY POLICY
We may update this policy from time to time and will revise the "Last updated" date accordingly.
CONTACT
Email: info@hammeranddye.com
Hammer and Dye Leatherworks, c/o IP-Management #3622m Ludwig-Erhard-Str. 18
20459 Hamburg, Germany
For the purposes of applicable data protection law, Hammer and Dye is the data controller of personal information processed through this website.
Affiliate Links and Amazon Associates Program
Some links on this website are affiliate links. This means that if you click on a link and make a purchase, I may earn a small commission at no additional cost to you.
Hammer and Dye participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for websites to earn advertising fees by linking to Amazon.com.
When you click on an Amazon affiliate link, Amazon may place cookies on your device in order to track purchases and attribute commissions. These cookies are set by Amazon and are subject to Amazon’s own privacy policy.
You can find more information about how Amazon processes personal data in Amazon’s privacy policy:
https://www.amazon.com/privacy